Date of issue：2023.05.16
Company News
The Future Of Outdoor Advertising: Digital Signage Display
The world of outdoor advertising has been changing rapidly in recent years, and the rise of digital signage displays has played a significant role in this transformation.While traditional forms of outdoor advertising such as billboards, posters, and bus shelters have been around for decades, the introduction of digital signage displays has allowed advertisers to create more engaging and dynamic campaigns that can capture the attention of consumers in new and exciting ways.In this blog, we will explore the future of outdoor advertising and how digital signage displays are set to shape the industry in the years to come.What Is A Digital Signage Display?Digital signage displays are electronic displays used to show multimedia content, such as images, videos, and text, in public spaces. They are often used for advertising, marketing, and informational purposes in locations such as airports, shopping malls, stadiums, and corporate buildings.The Benefits of Digital Signage Display in Outdoor Advertising:Digital signage displays offer several advantages over traditional forms of outdoor advertising, including:Greater flexibility:Digital signage displays can be updated in real-time to reflect changing circumstances or promotions. This means that advertisers can quickly respond to changes in the market or consumer behavior, and adapt their campaigns accordingly.Improved targeting:Digital signage displays can be programmed to display specific content based on the time of day, the location, and the audience. This means that advertisers can target their campaigns more effectively, and reach the right people at the right time.More engaging content:Digital signage displays can display multimedia content, including videos, animations, and interactive displays. This allows advertisers to create more engaging and dynamic campaigns that can capture the attention of consumers in new and exciting ways.Lower costs:While the initial investment in digital signage displays may be higher than in traditional forms of outdoor advertising, the ongoing costs can be significantly lower. Digital signage displays can be updated remotely, which means that there is no need for costly reprinting or installation fees.The Future of Outdoor Advertising: Digital Signage Display:The future of outdoor advertising is set to be dominated by digital signage displays. According to a report by MarketsandMarkets, the global digital signage market is set to grow from $16.88 billion in 2015 to $27.34 billion by 2022, at a CAGR of 6.7% during the forecast period.This growth is being driven by many factors, including the increasing adoption of digital signage displays in a wide range of settings, the growing popularity of interactive displays, and the increasing demand for more engaging and dynamic advertising campaigns. Here are some of how digital signage displays are set to shape the future of outdoor advertising:More targeted advertising:Digital signage displays can be programmed to display specific content based on the time of day, the location, and the audience. This means that advertisers can target their campaigns more effectively, and reach the right people at the right time.For example, an advertising campaign for a coffee shop could be programmed to display during the morning rush hour, and then switch to a different campaign during the afternoon.Greater interactivity:The rise of interactive digital signage displays is set to transform the outdoor advertising industry. Interactive displays allow consumers to engage with campaigns in new and exciting ways, whether that's by playing games, entering competitions, or interacting with social media.This increased interactivity is likely to drive engagement and increase the effectiveness of advertising campaigns.Real-time updates:Digital signage displays can be updated in real-time, which means that advertisers can respond quickly to changes in the market or consumer behavior. For example, a restaurant could update its digital signage display to promote a lunchtime special if it sees a decrease in foot traffic during that time.This real-time updating ability also allows advertisers to make last-minute changes to their campaigns, such as adding a new promotion or changing the messaging, without incurring additional costs.Integration with other technologies:Digital signage displays can be integrated with other technologies, such as mobile devices and social media platforms, to create a more cohesive and effective advertising campaign.For example, a digital signage display could display a QR code that customers can scan with their mobile devices to receive a discount code, or it could display a social media hashtag that customers can use to engage with the campaign on social media.Increased use of data and analytics:Digital signage displays can provide advertisers with a wealth of data and analytics, such as how many people viewed the display, how long they viewed it, and whether they interacted with it. This data can be used to refine and improve future campaigns, as well as to measure the effectiveness of current campaigns.Challenges and Considerations Of The Future Outdoor Advertising:While digital signage displays offer many advantages over traditional forms of outdoor advertising, there are also some challenges and considerations to take into account. These include:Cost:While the ongoing costs of digital signage displays can be lower than traditional forms of outdoor advertising, the initial investment can be higher. Advertisers need to consider whether they have the budget to invest in digital signage displays and whether the potential benefits justify the cost.Kingaurora not only provides high-quality various displays but also provides rental LED displays. For example, the rental price of an Indoor Rental Screen R3.91 is $399 per square meter! It's a great deal. Content creation:Creating an engaging and dynamic content for digital signage displays can be a challenge, and advertisers need to ensure that they have the necessary resources and expertise to create high-quality content that will capture the attention of consumers.Privacy concerns:As digital signage displays become more integrated with other technologies, such as mobile devices and social media platforms, there are concerns about privacy and data collection. Advertisers need to ensure that they are transparent about their data collection practices and comply with relevant privacy laws and regulations.Final words:The future of outdoor advertising is set to be dominated by digital signage displays, as advertisers seek more flexible, engaging, and targeted ways to reach consumers.Digital signage displays offer a range of advantages over traditional forms of outdoor advertising, including greater flexibility, improved targeting, more engaging content, and lower costs.You can look forward to even more advanced digital signage displays at Kingaurora! Because Kingaurora has been working hard to upgrade production technology, update production equipment and invest more funds in innovative research and development.
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